Affordable Wedding Gowns... All at $999 or Less
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With 2 locations for our brides:
Geneva: 923 West Main St
Erie: 2147 West 12th St
What We Do...
Finding "The" Dress
Congrats on getting engaged!!!!!!
Ummm (clears throat)....have you seen how much wedding gowns cost?
Brace yourself....they usually cost a LOT.
As in an average of $1800....and some reports show an average of nearly $2500.
On a dress. That you will wear for 1 day.
Sure, your wedding gown is important.
Like, super important.
But what if you saved, on average, around $1200 on your gown. That happens All The Time at Formality, because ALL of our gowns are just $999 and under and are purchased "Off The Rack"... which means you get to fall in love with a gown and take it home the very same day!
TAKE IT HOME IMMEDIATELY!!
Sounds pretty basic, right? You buy it, you expect to take it home. But that's not the way it usually works in the bridal world...
At Formality, you won't order a gown and wait for 6 months (or more ) to finally receive it. And no more using your imagination to envision a gown in your size. You get to see it, feel it, touch it and take it home. All while saving a boatload of your hard earned money!
THE MEMORY
We also believe that buying your dress should be a fabulous experience and a memory you won't forget; regardless of being budget friendly. We deliver a high end, but relaxed experience working with top notch people trained in the bridal industry. Believe us...we know our stuff!
Because you deserve that level of knowledge. And respect. And attention. And guidance. And that's what we do.
TRANSPARENT PROCESS
Want to know what gowns are in our inventory and how much? Check it out...
We not only post our gowns on our website with sizes AND prices (we believe in full transparency, babe)...we can also offer honest skilled guidance to help you select the best gown for you.
ARE THEY NEW?
We typically purchase gowns directly from the design house, bypassing the middleman and unnecessary markups. Or we get them as sample gowns from high end designer boutiques. So those may have been tried on in other boutiques before they got to us. But either way, a total bargain!!
Wait?....did you hear that we have used gowns? Well, technically a long, long time ago, we use to offer gowns that have been down the aisle.
But not anymore.
Skip ahead if you're ready to book an appointment or browse our gorgeous gowns!
Gown Selection
We carry lots of silhouettes and oh so many bridal styles.
Classic, romantic, modern, ball gown, beachy, or boho gowns? Yep.
Satin, Lace, Organza, Chiffon fabrics? Yep
Pure white, ivory, champagne, or blush colors? Yep
Whatever your look is, you won't find a larger assortment of gowns at these prices.
PLUS SIZE
We know that beauty comes in all sizes too....that's why we carry a wide assortment of sizes 4 to 28 that you can buy off the rack.
What about Plus Sizes? We got you girl! We strive to keep 1/3 of our inventory in sizes 16 to 28. And yes, still just $999 and under.
SHOP ANYTIME
You can browse our current inventory anytime, day or night, in the comfort of your own home. In fact if you love it, you can even purchase it directly from our website!
Want to look at some gorgeous gowns before you decide? C'mon....you know you do!!!
The Finishing Touches
Have you priced bridal accessories at those specialty stores? Girl, you're in for sticker shock! Not at Formality! Just like our gowns, we keep the profits low and rely on smart brides like you to know that a veil shouldn't cost almost as much as a gown, and that you dont have to decide between bridal jewelry and a car payment.
Store Policies
At these prices, all of our sales on gowns are final, and all deposits are nonrefundable.
Reviews
"This is the experience that every woman wants and dreams of having when shopping for a wedding dress. Penny is a true gem!! Extremely knowledgeable and friendly."
"Penny is an absolute doll. She made my wedding dress shopping experience everything that I had hoped it would be. She truly does understand the body and knows what will work with your shape. I have never felt more beautiful or confident than when I put on a dress that she recommended. She listened to what I wanted and made my dreams come true. I will always recommend Formality Resale to anyone getting married."
"Penny was AMAZING from the second we walked in the door to the second we left! She was very easy to talk to like we’ve known each other for years."
"Penny is amazing!!! … So glad I went here!!! I love my dress ❤️ thank you Penny! So helpful and kind. Made me feel beautiful!"
"Such an amazing experience and a wide variety of unique dresses! Penny is amazing and made the experience memorable! I said YES! Thank you again ❤️"
"Penny is amazing. The entire experience is magical. From the moment you walk in the doors you feel at home and elegant all of the same time. The atmosphere, being surrounded by beautiful dresses and pennies demeanor make it the most wonderful experience I have ever had in any bridal shop."
"I am in love with my dress and had such a great experience. I truly feel like I found MY dress. I’m so excited to go down the aisle wearing a dress I love."
Appointments
In case you didn't get the hint, we do require appointments to shop for bridal gowns. It's the very best way to make sure you get the high end treatment that you deserve! But good news... it's super easy to book appointments on our website. And at these low prices for our gowns, girl you know we we book up FAST! So please don't get mad at us if we are booked several weekends in advance. We are BUSY. And in demand.
Who's coming with you?
Have a small tribe? Our Traditional Bridal Appointment allows you to bring 4 guests to accompany you and share your bridal experience.
Have a BIG tribe? Our VIB private area accommodates a bride plus 8 guests in an extended 2 hour appointment.
MORE DEETS BELOW:
Our Traditional Appointment is a leisurely 90 minutes long to ensure that you have enough time to find "THE DRESS".. And while you're here, you'll have a luxurious dressing room all to yourself! (yes....an entire room).
The traditional appointment allows a 4 guest capacity. (No wiggle room on that)
Our V.I.B. Apointment is a full 2 hours and allows you to bring light refreshments to really make it special! Not only will the bride get a luxe private dressing room (And when we say "room", well we mean an actual room. All to yourself). But your guests? Well, they'll get a VIB area to hang out in and see you in all of your beautiful bridal glory! And p.s., in case you skipped past this part earlier.... refreshments allowed! Now THAT's how you make a special memory!!
Ok, so at the risk of repeating ourselves, we require appointments. But they're super easy to make....Just click the button below, select the type of appointment and the date and time and ta-da!!