Affordable Wedding Gowns… All at $999 or Less

Formality Bridal

Shop Your Dream Dress for $999 or Less

Let us help you make your special day unforgettable with a gown that’s both beautiful and affordable.

About Us

What We Do...

Congrats on getting engaged!!!!!!

Ummm (clears throat)….have you seen how much wedding gowns cost?

Brace yourself….they usually cost a LOT.

As in an average of $1800….and some reports show an average of nearly $2500.

On a dress. That you will wear for 1 day.

Sure, your wedding gown is important.

Like, super important.

But what if you saved, on average, around $1200 on your gown. That happens All The Time at Formality, because ALL of our gowns are just $999 and under and are purchased “Off The Rack”… which means you get to fall in love with a gown and take it home the very same day!

Take It Home Immediately!!

Sounds pretty basic, right? You buy it, you expect to take it home. But that’s not the way it usually works in the bridal world…

At Formality, you won’t order a gown and wait for 6 months (or more ) to finally receive it. And no more using your imagination to envision a gown in your size. You get to see it, feel it, touch it and take it home. All while saving a boatload of your hard earned money!

The Memory

We also believe that buying your dress should be a fabulous experience and a memory you won’t forget; regardless of being budget friendly. We deliver a  high end, but relaxed experience working with top notch people trained in the bridal industry. Believe us…we know our stuff!

Because you deserve that level of knowledge. And respect. And attention. And guidance. And that’s what we do. 

Transparent Process

Want to know what gowns are in our inventory and how much? Check it out…

We not only post our gowns on our website with sizes AND prices (we believe in full transparency, babe)…we can also offer honest skilled guidance to help you select the best gown for you.

Are They New?

We typically purchase gowns directly from the design house, bypassing the middleman and unnecessary markups. Or we get them as sample gowns from high end designer boutiques. So those may have been tried on in other boutiques before they got to us. But either way, a total bargain!!

Wait?….did you hear that we have used gowns? Well, technically a long, long time ago, we use to offer gowns that have been down the aisle.

Gown Selection

We carry lots of silhouettes and oh so many bridal styles.

Classic, romantic, modern, ball gown, beachy, or boho gowns?Yep.

Satin, Lace, Organza, Chiffon fabrics? Yep.
Pure white, ivory, champagne, or blush colors? Yep.

Whatever your look is, you won’t find a larger assortment of gowns at these prices.

Plus Size

We know that beauty comes in all sizes too….that’s why we carry a wide assortment of sizes 4 to 28 that you can buy off the rack.

What about Plus Sizes? We got you girl!  We strive to keep 1/3 of our inventory in sizes 16 to 28. And yes, still just $999 and under.

Shop Anytime

You can browse our current inventory anytime, day or night, in the comfort of your own home. In fact if you love it, you can even purchase it directly from our website!

Want to look at some gorgeous gowns before you decide? C’mon….you know you do!!!

Booking

Appointments

In case you didn’t get the hint, we do require appointments to shop for bridal gowns. It’s the very best way to make sure you get the high end treatment that you deserve! But good news… it’s super easy to book appointments on our website. And at these low prices for our gowns, girl you know we we book up FAST! So please don’t get mad at us if we are booked several weekends in advance. We are BUSY. And in demand.

Who’s coming with you? Have a small tribe? Our Traditional Bridal Appointment allows you to bring 4 guests to accompany you and share your bridal experience.  Have a BIG tribe? Our VIB private area accommodates a bride plus 8 guests in an extended 2 hour appointment. 

Booking

Appointments

In case you didn’t get the hint, we do require appointments to shop for bridal gowns. It’s the very best way to make sure you get the high end treatment that you deserve! But good news… it’s super easy to book appointments on our website. And at these low prices for our gowns, girl you know we we book up FAST! So please don’t get mad at us if we are booked several weekends in advance. We are BUSY. And in demand.

Who’s coming with you? Have a small tribe? Our Traditional Bridal Appointment allows you to bring 4 guests to accompany you and share your bridal experience.  Have a BIG tribe? Our VIB private area accommodates a bride plus 8 guests in an extended 2 hour appointment. 

More Deets Below:

Our Traditional Appointment  is a leisurely 90 minutes long to ensure that you have enough time to find “THE DRESS”.. And while you’re here, you’ll have a luxurious dressing room all to yourself!  (yes….an entire room).
The traditional appointment allows a 4 guest capacity. (No wiggle room on that) 

Our V.I.B. Apointment is a full 2 hours and allows you to bring light refreshments to really make it special! Not only will the bride get a luxe private dressing room (And when we say “room”, well we mean an actual room. All to yourself). But your guests? Well, they’ll get a VIB area to hang out in and see you in all of your beautiful bridal glory! And p.s., in case you skipped past this part earlier…. refreshments allowed! Now THAT’s how you make a special memory!!

Ok, so at the risk of repeating ourselves, we require appointments. But they’re super easy to make….Just click the button below, select the type of appointment and the date and time and ta-da!!

You bought your gown, but it wasn’t from us? Well, you can STILL get the bridal experience and get our VIB room for you and up to 8 of your besties for up to 90 minutes. It’s a party without the pressure. Bring snacks and refreshments, and have a bridal party for your bridal party! Show off your bridal gown! We will help you get in your gown (including clipping if necessary), and then let you have fun with your tribe. Talk about your wedding details, enjoy your snacks, and make memories! (p.s. a small tip for the service is recommended)

Booking

Appointments

Touches

The Finishing Touches

Have you priced bridal accessories at those specialty stores? Girl, you’re in for sticker shock!  Not at Formality! Just like our gowns, we keep the profits low and rely on smart brides like you to know that a veil shouldn’t cost almost as much as a gown, and that you dont have to decide between bridal jewelry and a car payment.

Store Policies

At these prices, all of our sales on gowns are final, and all deposits are nonrefundable. 

Testimonials

See our reviews

Deets

Need more deets?...

Visit Formality

Geneva Location:
923 West Main Street, Geneva, Ohio 44041
Conveniently located near tons of local wineries (need we say more?), Geneva on the Lake, and lots of sightseeing options!

Erie Location:
2147 West 12th Street, Erie, PA 16505
Located on the corner of Pittsburgh Avenue in the Lakewood Plaza. Minutes away from the bayfront and tons of shopping!

Get in Touch

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